WE build solid foundations

An Idea Incubator Committed to Pushing Raw Concepts Forward By Molding Foundations Built to Last

The most substantial feature of an actual, literal building is the foundation. Without the infrastructure being solid, everything within the building would eventually be destroyed. Short and sweet, only the strong survive. Your "building" or idea, can only grow as strong as your foundation is strong enough to build upon. We turn concepts into tangible plans or in our words, "plays," and strengthen the groundwork of raw ideas.


We pride ourselves on creating relevant and goal-driven strategies to form successful frameworks.


Flexibility and ingenuity are priorities through each concept. We give you the keys then guide you on how to use them.


Our approach is tailored to each client combining creative eyes with market research and consumer psychology.

we don't limit our work to any single field

Diverse Experience Thriving In Multiple Industries


Business Values That We Actually Uphold

Think Of Us As "Cross Your T's & Dot Your I's" In Human Form


Passion For Progress

We believe that most businesses that are unsuccessful lack direction, foundation or knowledge. While getting grounded, we provide you with all three aspects ensuring profitability and influence to follow.


Think Big, Talk Big, Act Bigger

Our team works diligently to connect your vision to well-grounded actions. We challenge our ideas, as well as yours, of what's possible in order to go above and beyond expectations. We celebrate unconventionality.


Operate With Transparency

Human to human, we keep it honest. We don't take for granted that you've trusted us with your "baby" or big idea. In order to nurture a fruitful relationship we understand that trust must first be established.

Morgan Dunn CEO of One & Dunn
Daiya Mercedes CEO of COY
Atlas Jones CEO of FWRD

Before hiring DaNae my business was in a stagnant place. My marketing plan, vision and brand story were not strong enough to sustain clientele. DaNae was very professional and knowledgeable in developing my brand's position and target audience. After using her services my sales increased and I understood my brand's position and content strategy. I am confident that my brands position will sustain longevity and continue to drive revenue.

The work DaNae and I created is timeless. I originally sought services for help with brand identity and social media marketing. The Playbook unfolded so many aspects of my existing ideas to help me realize that all along I was on the right path. DaNae's full of creativity and overflowing with fresh perspectives! She made me feel comfortable with sharing my work and was diligent as if it were her own. Not to mention, responses were prompt and scheduled calls were timely. I look forward to seeing our work come together at its best!

I came to DaNae when I decided to start my business to help me find my brand identity. She was extremely thorough and went the extra mile with everything we did. She was great with explaining terms and going into detail about why different aspects are important. She was a huge blessing to me as a new business owner. I HIGHLY recommend!

all flavors are welcome

We Invite:

  • Small businesses 
  • Nonprofits 
  • Start-ups
  • Hungry people with ideas


Years Of Experience

Meet the CEO

DaNae McDaniel is a multi-faceted consultant who is dedicated to creative evolution. She is a graduate of Howard University where she earned her BBA in Marketing with a concentration in Business Management. With an extensive background in creative direction and business strategy, DaNae has worked with a multitude of entrepreneurs, non-profits and well-known corporations, most of which being Fortune 500 companies. Her certifications include Amazon Web Services, Tableau Data Visualization, Statistical Package for the Social Science, Real-estate Principals, Real-estate Practice (Los Angeles), Scrum & Agile Practices and Bartending… to name a few. In addition, DaNae is inspired by and dedicated to navigating the intersection of business and art to uplift underrepresented communities through her nonprofit organization, Art Meets World. In case you were wondering, some of Danae’s favorite things include sugar-rimmed Martini’s on the beach, critiquing films and satisfying her shopping habits.  

"Where strategy and intent intersect to affirm the individual who acknowledges they are gifted."

let's talk

about your next project .

Get grounded. Make the play.